Exhibition Sales Executive

Overview

Exhibition Sales Executive – Tanzania Industrial Trade Exhibition (TITE) Location: Nairobi-Based Reporting to: Angela Kinyua, Managing Director – East Africa Montgomery Group Africa (Kenya) is seeking an ambitious, highly driven Exhibition Sales Executive to support the launch of the Tanzania Industrial Trade Exhibition (TITE), a new international B2B exhibition serving East Africa's manufacturing and industrial sectors. This is an exciting opportunity for a sales professional who enjoys opening new markets, winning new business and building long-term client relationships. The successful candidate will play a key role in bringing a brand-new exhibition to market by recruiting exhibitors across East Africa and internationally. This is initially a six-month fixed-term contract. Subject to the successful achievement of agreed commercial milestones, there is a strong opportunity for the role to become permanent within Montgomery Group Africa (Kenya) Key Responsibilities • Generate new exhibitor sales through proactive outbound business development. • Identify, qualify and engage prospective exhibitors across mining, agro-processing, and industrial technology sectors. • Build and manage a robust sales pipeline through cold calling, LinkedIn outreach, networking and referrals. • Conduct virtual and face-to-face sales meetings with prospective exhibitors across East Africa and internationally. • Present the value proposition of TITE and negotiate exhibition participation through to contract signature. • Consistently achieve weekly activity targets including calls, meetings, proposals and signed contracts. • Maintain accurate sales records, forecasts and pipeline management using HubSpot CRM. • Work closely with marketing to maximise campaign responses and convert enquiries into exhibitors. • Attend industry events, association meetings and networking functions to generate new business opportunities. • Provide regular market intelligence, competitor insights and customer feedback to support the successful launch of TITE. • Contribute to achieving agreed Go/No-Go commercial milestones for the event. Who we're looking for We're looking for someone who: • Loves winning new business. • Is resilient and enjoys overcoming objections. • Is highly self-motivated. • Is commercially curious. • Is confident speaking with senior decision-makers. • Takes ownership of their targets. • Enjoys working in a fast-paced entrepreneurial environment. • Thrives under pressure. • Is persistent without being pushy. Experience Essential • Minimum 3 years' experience in B2B sales or business development. • Proven track record of consistently achieving or exceeding sales targets. • Experience selling high-value products or services. • Strong negotiation and closing skills. • Excellent written and verbal communication. • Experience using CRM systems. Desirable • Exhibition sales. • Conference sales. • Sponsorship sales. • Manufacturing sector. • Industrial equipment. • Mining equipment & services. • Engineering. • Logistics. • Industrial software. • Experience in the Tanzanian or East African market. • Kiswahili language skills. Success Measures • New exhibitors recruited. • Exhibition space sold. • Sales revenue achieved. • New prospect meetings. • CRM compliance. • Customer retention. • Pipeline conversion. About Montgomery Group Africa (Kenya) Montgomery Group Africa (Kenya) is part of the wider Montgomery Group, an established international exhibitions business. Montgomery Africa is building a growing portfolio of B2B exhibitions across East Africa, headlined by Propak East Africa, with TITE marking our next major market launch. Why Join Us? • Ground-floor opportunity to help launch a brand-new exhibition in an emerging market. • Backed by an established regional business with an existing database and industry relationships. • Clear path to a permanent role based on commercial performance. • Exposure to a fast-growing, entrepreneurial regional business. Diversity & Inclusion Montgomery Group Africa (Kenya) is an equal opportunity employer and welcomes applications from all backgrounds. If you believe you can succeed in this role, we encourage you to apply — even if you don’t meet every requirement. To apply Email: